Juice partnered with Nascent and Launch! to develop the Spitz playz! Facebook application for Pepsico Canada that allowed parents to “cheer” for real-world little league baseball teams. With each daily visit, the team’s ranking would rise, ultimately garnering new uniforms and equipment for the top 10 teams across Canada.
Juice developed the user experience for consumers, as well as the behind-the-scenes registration site for little league coaches.
As parents “level up” with each new day of cheering, they earn new clothing for their avatar. After designing the user experience, Juice created the animated characters with the help of our good friend Rich Murray, while Launch! provided the final interface design art.
