Created to raise awareness of Fellini exhibition at TIFF Bell Lightbox, our Fellini: Spectacular Obsessions photo-sharing experience blurred the boundaries between social media and the real world. Users contributed their obsessions by tweeting a photo along with the #FelliniTIFF hashtag, or by engaging with a Facebook application.
All user-contributed images were automatically “Fellini-fied” by converting them to black and white, and adding contrast and film grain before cropping them to a standard size and adding the submitted obsession text.
Users could contribute their obsessions via Facebook by selecting an image from their existing albums or uploading a new image.
All contributed obsessions from Facebook and Twitter were projected and displayed on multiple screens. This allowed people to contribute their obsession on site via their smartphone at TIFF Bell Lightbox and see it projected moments later.
Over 300 images were contributed to the photostream, driving awareness and interest in the exhibition, and providing a unique experience for all visitors to TIFF Bell Lightbox.
