Created to raise awareness of the Grace Kelly exhibition at TIFF Bell Lightbox, our Revisiting Grace video booth used a touchscreen application to capture visitors’ responses to the exhibit, then added their videos to a Facebook gallery.
A snapshot from our initial ideation session. The core themes of Grace Kelly’s life we uncovered helped to inform the open-ended questions we posed to visitors in the video booth.
While the video booth lived in the real world of the TIFF BELL Lightbox atrium, videos recorded by consumers were shareable across the social media sphere, or through email.
Shout-out to the awesome team at Production Canada who fabricated the booth.
Our vinyl designs branded the booth, inside and out. The outside of the booth uses imagery created by Mr. Brainwash, who you may remember from Banksy’s film Exit Through the Gift Shop.
The meticulous Arrow Graphics team installed our vinyl branding.
Recorded videos were held for moderation before being made public on TIFF’s Facebook page. Users received an email notification as soon as their videos were ready. The link led them to the Revisiting Grace Facebook application where they could share their video with friends and family.
Over 1,000 videos were contributed during the four weeks of the promotion. Later, we strung together several “best of” clips for TIFF to use in promoting the exhibition long after the video booth promotion ended.
So, what did we learn? Check out our blog post on Revisiting Grace for some key insights—and a couple “best of” video compilations.